From the current market point of view, the floor enterprise's terminal marketing is mainly divided into factory direct sales and regional distributors. Dealers are in the terminal link of product sales, and their sales status directly affects the strategic marketing system of production enterprises. Therefore, how to deal with the relationship between the two is the key to achieve a win-win situation between enterprises and distributors.

Auxiliary dealers are essential

Enterprises assist dealers in market development, regional publicity, and timely support in human and material resources. The specific implementation is: first, to give a certain amount of distribution, which is often used by small enterprises and enterprises with insufficient experience; second, advertising support, after the two sides reach cooperation, the enterprise or part of the investment in the distributor's location for advertising. The key is to consider the ratio of advertising input to output; the third is to encourage dealers to promote sales, so as to make more consumer goods, promotion activities can produce immediate results; Fourth, personnel support. The enterprise sends special sales personnel to stay in the area where the dealers are located to guide and help the dealers to do sales, management and customer service. This way can not be underestimated to stabilize the relationship between the two sides and help dealers open the market.

The most reasonable distribution of profits

To put it bluntly, the purpose of doing business is to make money. It is the basic principle to let dealers make money. However, we must not give excessive profits and make dealers too strong. If the dealers are too strong, they will certainly pose a threat to the enterprise. Because the powerful dealers represent a kind of channel power and regional market operation ability, once this kind of dealers "defection", the consequences are unimaginable. Enterprises should design the sales volume and profit estimation value of dealers according to the ability of dealers and market conditions. Only when enterprises fully understand the details, can they do a better job in terminal monitoring.

In the hearts of most consumers, brand is almost the guarantee of reputation. Therefore, flooring enterprises should strengthen the brand strategic planning of dealers by establishing a good mechanism and training system. In this way, not only can the enterprise take the road of branding, but also the dealers can sell the brand to make the brand more famous and get more recognition from consumers.

Only by continuously improving the product quality, improving the brand image, and making dealers make money, can the flooring enterprises stabilize the cooperative relationship with dealers, truly achieve the goal of mutual benefit and win-win and effective management of terminals.